Made For Earth
Campaign & Concept Store
"Made For Earth" is a socially engaging project created by Christy Chow and Emelie Berge. Our aim was to increase the visibility of labor in the global garment industry. We collected unwanted garments from the Boston community, researched information on the hourly salary of the worker in the country where the garment was produced, and silkscreened this information on the backs of the garments. "Made For Earth" used pop-up stores to present these garments to the public and to take the upcycled garments home for free. "Made For Earth" also invited 5 fashion designers to collaborate to create their own label in order to reveal the labor costs of making a garment.
Website - http://madeforearth.wix.com/made-for-earth-2015
Facebook - https://www.facebook.com/madeforearth2015
Made For Earth Pop-up Store 1
Wednesday April 15th, 2015
Simmons Quad, Boston, MA
Bins that created to collect unwanted garments
Respond to the question and take the garments home
shopping for free garments
cloths were displayed on ropes
interacting with the public
trying on upcycled garment
Made For Earth Pop-up Store 2
Wednesday April 22nd, 2015
MassArt Lobby, Boston, MA
The indoor pop-up store 2 with great music
labels designed by 5 fashion designers were displayed next to the upcycled garments
Christy Chow, Emelie Berge and Jennifer Varekamp
questions sewn on garments
respond to the question for a few upcycled garment
Labels by 5 fashion designers
For more about "Made For Earth" catalog, please click here.